Description
Subscriber data is a crucial commodity for network carriers worldwide, as it can be leveraged to provide customized services and optimize applications to the market based upon subscriber preferences. This creates opportunities for new and highly focused applications and services. Optimally leveraging subscriber data also facilitates revenue expansion as well as improved customer loyalty and profitability are the foundations of the subscriber data management market.
However, access to subscriber data is often a challenge for network operators. This is due largely to subscriber data being stored in a non-unified, distributed architecture that consists of a variety of different network elements and services. This legacy subscriber data architecture approach is often vendor-specific, which makes it costly to establish and maintain a consolidated view of the operational data.
Subscriber Data Management Market Dynamics
Subscriber data is a crucial commodity for network carriers worldwide, as it can be leveraged to provide customized services and optimize applications to the market based upon subscriber preferences. This creates opportunities for new and highly focused applications and services. Optimally leveraging subscriber data also facilitates revenue expansion as well as improved customer loyalty and profitability.
However, access to subscriber data is often a challenge for network operators. This is due largely to subscriber data being stored in a non-unified, distributed architecture that consists of a variety of different network elements and services. This legacy subscriber data architecture approach is often vendor-specific, which makes it costly to establish and maintain a consolidated view of the operational data.
Subscriber Data Management (SDM) systems provide solutions to these problems by unifying subscriber data into a central repository. With this repository, SDM solutions unify cross-domain subscriber data, including identity, location, presence, authentication, services and access preferences. Important to the subscriber data management market, these data elements may feed multiple applications through an API interface. One example application, unwanted call management, may benefit through access to various databases, such as carrier reassigned telephone numbers, as a means of preventing completion of illegal robocalls.
An important aspect of SDM is the 3GPP defined Unified Data Repository (UDR) function, which is central to storage and retrieval of data in 5G networks. UDR is also central to the 5G Service Based Architecture (SBA) approach, including application, subscription, authentication, service authorization, policy data, session binding and application state information. One example of a potentially useful data element is allocated telephone numbers that are not yet assigned for end-user usage. Identifying these types of numbers may be used as a means of preventing unwanted communications. Carriers can make this data available via their UDR over an API for managed service providers involved in unwanted call mitigation.
Mind Commerce estimates indicate carriers can save over 50% in OpEx (associated with customer provisioning, administration, and application/service OSS/BSS) with next generation SDM as compared to legacy non-UDR mechanisms for managing subscriber data. In addition to OpEx savings, SDM solutions allow carriers to reduce churn rates by enabling carriers to personalize services, improve marketing campaigns, and improve overall revenue and customer retention by gaining rich customer insights. Furthermore, SDM also allows carriers to establish themselves as brokers of subscriber identity through SDM APIs. Driven by internal utilization within carrier services and identity brokering, SDM APIs are anticipated to become a critical asset for 5G SBA based services realization and operation.
As network operators continue to invest in network modernization and migrate networks towards 5G, vendors from both telecommunications and IT centric database backgrounds are competing to gain SDM market share. As part of the 5G network build-out, global carriers are committed to continuing the migration toward a unified data environment that began with LTE networks. As a consequence, Mind Commerce expects SDM vendor revenues to reach $9.75B by 2025. North America is poised to benefit the most from this trend, becoming a $3.3B next generation subscriber data management market by 2025.
Subscriber Data Management Market Report
Focusing on next generation Subscriber Data Management (SDM) solutions, Mind Commerce subscriber data management market research provides an assessment of business models, value chain analysis, carrier and vendor strategies, and a quantitative assessment of the industry from 2022 to 2027. The report includes analysis by service provider type (carriers and OTT service providers), network type (LTE and 5G), operational model(premise and cloud-based), and by geographic region of the world.
