MVNO Business Plan


Out of stock

This is a full MVNO business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is the go-to-market plan, distribution and replenishment plans, comparison of MVNO’s and more. The major benefits of this offering are to assist in the development of an MVNO launch and to help validate existing plans.

Request more information about this report


Sample of Report RequestQuestion About Report

Provide the requested Contact Information below and we'll email you a Sample of Report


(*required field)




One thing that every successful MVNO has had in common is a well-constructed business plan. We have worked with enough MVNOs to know what it takes to address competitive positioning, establish differentiation, and fulfill the needs of all stakeholders including financial backers, equity holders, suppliers, and customers. While not a guarantee for success, an MVNO Business Plan that addresses all of the necessary aspects of strategy execution is a necessity. Whether a new venture or extension of an existing business, the Mind Commerce MVNO Business Plan is a must have for anyone planning an MVNO and/or engaged in fundraising.

MVNO Business Plan Supplement: MNO Agreement Modelling and Negotiation Strategies

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

This item is included with purchase of the core MVNO Business Plan.

MVNO Business Plan Supplement: Service Level Agreement (SLA) Planning

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. It also includes a Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

This item is included with purchase of the core MVNO Business Plan.

MVNO Business Plan Financial Modeling Spreadsheet

Financial planning is a key part of launching a Mobile Virtual Network Operator. Why build your MVNO financial assessment from scratch?

Purchasers may add the Mind Commerce MVNO Financial Modeling Tool* to their order

The MVNO Business Plan Financial Modeling Tool provides two important functions:

  • Provides guidance on what to address for MVNO financial planning
  • Provides a framework for one’s own unique financial modeling needs for their own MVNO launch.

This tool is a working Excel spreadsheet with financial modeling including:

P&L, COGs, CAPEX, HR Costs, Cash Flow, Other Costs, Drivers and Revenue, Graphs and Summary

This detailed, working Excel spreadsheet provides pro forma information for a five-year projection based on assumptions for the Contendus MVNO. The spreadsheet provides data points for analysis as well as a format for modeling your own parameters for financial assessment of your business plan.

*Note: This item is an additional item that may be purchased to accompany the MVNO Business Plan (see above)

Additional information

License Type

, , ,





Target Audience

Consultants and Systems Integration Companies, Investors and Analysts in the Mobile Space, Mobile Network Operators, MVNE/MVNO Service Operators, MVNO Start-ups, Suppliers of MVNO Equipment and Software

Table of Contents

1. Executive Summary
A. The Business
B. The Strategy
C. The Market
D. The Management
E. The Financials
F. The Company Mission
G. The Criteria of MVNO
H. Exceptions
2. The Business
A. Requirement Analysis
B. Description of Services
C. Target Market
D. Services Offered – Primary Revenue Drivers
E. Potential Future Services – Alternative Revenue Sources
F. Distribution, Purchasing and Refills
G. Starter Package
H. Handsets and Hardware
I. GSM System and the SIM-Card
J. The Web-Site and Customer Interface
K. Scope for Enhancements and Future Technology 4G/LTE
L. Back-Office and Customer Care
M. The Network Operator
N. Regulatory
O. Churn
3. The Opportunity
A. Opportunity
B. Strategy
C. Provisioning and Management
D. Infrastructure
E. Multi-IMSI Approach
F. Multi-Network VPN
G. Security and Control
H. Forecast
4. The Market
A. US Wireless Market
B. Prepaid Markets
C. Wholesale
D. Negotiation Vectors
E. Analysis on Setup Cost
F. Terminal Usage and Control
G. Network Usage and Control
5. Marketing Plan
A. General Overview
B. Marketing Ideas
C. Initial Market Segments and Strategic Considerations
D. Partnering and Co-Branding
E. Loyalty Program
F. Migration Strategy
6. Financial Overview
A. Revenue Streams & Cost Considerations
B. Revenue Growth
C. Financial Projections
D. Funding
E. Exit Strategy
7. Extensions and Upgrades
A. Selection Criteria
B. Technical Requirements
C. Other Factors
8. Potential Market Segments
9. The Management Team and Partners
A. Management
B. Board of Advisors and Partners
A. Partners
10. Competition
A. General Overview
B. Prepaid Players
B. SWOT Analysis
C. Prepaid Competition Analysis
Europe vs. United States
C. General Overview
11. The Mobile Virtual Network Operator Market & Growth Overview
A. General Overview
B. Global Outlook
C. MVNOs in Europe
D. MVNOs in America
E. MVNOs in Middle East
F. MVNOs in Asia Pacific
12. Case Studies
13. Conclusions
14. Appendix
A. Cellular Operator Organization Structure
B. Initiating Contact With MNOs
C. Establishing a Strategy


License Types

Licensing Rights and Privileges
Our publications represent client privileged information. No material in them may be stored, reproduced, distributed, in whole or in part, without prior written permission from Mind Commerce.

License Types

Single-User: Provides the right to the purchaser or their designee to utilize a publication including reading, printing, and storing on one machine such as a laptop or desktop computer. This license is appropriate for an individual or single-person usage within a company.

Multi-User: Provides the right for a group of up to five people within an organization to utilize a publication including reading, printing, and storing on one machine for each respective user. (Note: Let us know if you need a special license for more than five people but less than an entire corporate site).

Enterprise Site: Provides the right for a Single Site of an Organization to store, read, and distribute a publication within its own organization. This licensing option is often chosen by businesses or NGO’s that have a single site/location.

Global Enterprise: Provides the right for an Entire Global Organization to store, read, and distribute a publication within its own organization (including placement on corporate intranet), but not distribute outside the enterprise to any third party. This licensing option is often chosen by large businesses, governments, or NGO’s to Benefit all Employees and also to Maintain Organizational Intellectual Property Compliance.

Payment Options

Mind Commerce offers flexible and convenient methods for ordering research and paying for purchases:

  • Credit Card: Major credit cards via secure online, fax, or over the phone – Read More
  • Purchase Order: We accept corporate PO to initiate a research order – Read More
  • Prepayment: Purchase prepaid credit for future research requests – Read More
  • Payment via Check, ACH, or Wire: Electronica of physical check – Read More
  • Alternative Payments: Payment via a client’s PayPal account – Read More