Telecom API Market Outlook and Forecasts 2016 - 2021




Published: July 2016   Pages: 167
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Overview:

Telecom APIs enable a variety of new and unique business models, including carrier branded application stores, web mash-ups, two sided business models, and developer communities. Network operators leverage APIs to derive wholesale transaction revenue as well as communication-enabled application revenue.

Over-the-Top service providers and other third-parties continue to enjoy the most benefits from Telecom APIs. However, enterprise is gaining fast on OTT providers as they begin to understand how to leverage their own communications data for improved products, services, and customer experience.

Telecom APIs continue to present new attractive opportunities for network operators and service bureau providers such as Do Not Call Registry compliance and Unwanted Call blocking services. Certain technology development and adoption trends will continue to drive the long-term future of Telecom APIs including Service Oriented Architecture (SOA), Virtualization, Software Defined Networks (SDN), and the Internet of Things (IoT).

Telecom API Market Outlook and Forecasts 2016 – 2021 provides an in-depth assessment of the global Telco APIs market, including business models, value chain analysis, operator strategies and a quantitative assessment of the industry from 2016 to 2021. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Key Findings:

  • Telecom API revenue is forecast to reach $183.6 billion globally by 2021
  • Carriers continue to miss opportunities for Telecom APIs in Internet of Things
  • Unwanted Call blocking a developing area for carriers to leverage Telecom APIs
  • OTT providers continue to lead the way in terms of wholesale revenue for carriers
  • Enterprise to represent an important customer base as they leverage their own data

Target Audience:

  • Telecom API providers
  • Application developers
  • Data services companies
  • Mobile network operators
  • Integrated ICT service providers
  • Enterprise companies of all types

Table of Contents:

1 Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Findings
1.4 Target Audience
2 Telecom API Overview
2.1 Defining Network APIs
2.2 Business Drivers for CSPs to Leverage APIs
2.2.1 Need for New Revenue Sources
2.2.2 B2B Services and Asymmetric Business Models
2.3 Telecom API Categories
2.3.1 WebRTC
2.3.2 SMS and RCS-E
2.3.3 Presence
2.3.4 MMS
2.3.5 Location
2.3.6 Payments
2.3.7 Voice/Speech
2.3.8 Voice Control
2.3.9 Multimedia Voice Control
2.3.10 M2M
2.3.11 SDM/Identity Management
2.3.12 Subscriber Profile
2.3.13 QoS
2.3.14 ID/SSO
2.3.15 Content Delivery
2.3.16 Hosted UC
2.3.17 Directory
2.3.18 Number Provisioning
2.3.19 USSD
2.3.20 Billing of Non-Digital Goods
2.3.21 Advertising
2.3.22 Collaboration
2.3.23 IVR/Voice Store
2.4 Telecom API Business Models
2.4.1 Three Business Model Types
2.4.1.1 Model One
2.4.1.2 Model Two
2.4.1.3 Model Three
2.4.2 The Asymmetric Business Model
2.4.3 Exposing APIs to Developers
2.4.4 Web Mash-ups
2.5 Segmentation
2.5.1 Users by Segment
2.5.2 Workforce Management
2.6 Competitive Issues
2.6.1 Reduced TCO
2.6.2 Open APIs
2.6.3 Configurability
2.7 Applications that use APIs
2.8 Telecom API Revenue Potential
2.8.1 Standalone API Revenue vs. API enabled Revenue
2.8.2 Telecom API-enabled Mobile VAS Applications
2.8.3 Carrier Focus on Telecom API’s for the Enterprise
2.9 Telecom API Usage by Industry Segment
2.10 Telecom API Value Chain
2.10.1 Telecom API Value Chain
2.10.2 How the Value Chain Evolve
2.10.3 API Transaction Value Split among Players
2.11 API Transaction Cost by Type
2.12 Volume of API Transactions
3 API Aggregation
3.1 Role of API Aggregators
3.2 Total Cost of Operation with API Aggregators
3.2.1 Start-up Costs
3.2.2 Transaction Costs
3.2.3 Ongoing Maintenance/Support
3.2.4 Professional Services by Intermediaries
3.3 Aggregator API Usage by Category
3.3.1 API Aggregator Case Study
3.3.2 Aggregation: Intersection of Two Big Needs
3.3.3 The Case for Other API Categories
3.3.4 Moving Towards New Business Models
4 Telecom API Marketplace
4.1 Data as a Service (DaaS)
4.1.1 Carrier Structured and Unstructured Data
4.1.2 Carrier Data Management in DaaS
4.1.3 Data Federation in the DaaS Ecosystem
4.2 API Market Makers
4.2.1 mashape
4.2.2 Mulesoft
4.3 New Type of Application Marketplace
4.3.1 Communications-enabled App Marketplace
4.3.2 CAM Market Opportunities and Challenges
5 Telecom API Enabled App Use Cases
5.1 Monetization of Communications-enabled Apps
5.1.1 Direct API Revenue
5.1.2 Data Monetization
5.1.3 Cost Savings
5.1.4 Higher Usage
5.1.5 Churn Reduction
5.2 Use Case Issues
5.2.1 Security
5.2.2 Interoperability
6 Network Operator Telecom API Strategies
6.1 Carrier Market Strategy and Positioning
6.1.1 API Investment Stabilization
6.1.2 Carriers, APIs, and OTT
6.1.3 Leveraging Subscriber Data and APIs
6.1.4 Telecom API Standards
6.1.5 Telecom APIs and Enterprise
6.2 Global Network Operator API Programs
6.2.1 AT&T Mobility
6.2.2 Verizon Wireless
6.2.3 Vodafone
6.2.4 France Telecom
6.2.5 Telefonica
6.3 Carriers and Internal Telecom API Usage
6.3.1 The Case for Internal Usage
6.3.2 Internal Telecom API Use Cases
6.4 Carriers and OTT Service Providers
6.4.1 Allowing OTT Providers to Manage Applications
6.4.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone
6.5 Carriers and Value-added Services
6.5.1 Role and Importance of VAS
6.5.2 The Case for Carrier Communication-enabled VAS
6.5.3 Challenges and Opportunities for Carriers in VAS
7 API enabled App Developer Strategies
7.1 A Critical Asset to Developers
7.2 Stimulating the Growth of API Releases
7.3 Working alongside Carrier Programs
7.4 Developer Preferences: Google vs Carriers
8 Telecom API Vendor Strategies
8.1 Positioning as Enablers in the Value Chain
8.2 Moving Away from a Box/Product Supplier Strategy
9 Market Analysis and Forecasts
9.1 Telecom API Revenue 2016 - 2021
9.2 Telecom APIs Revenue by API Category 2016 – 2021
9.2.1 Messaging API Revenues
9.2.2 LBS API Revenues
9.2.3 SDM API Revenues
9.2.4 Payment API Revenues
9.2.5 IoT API Revenues
9.2.6 Other API Revenues
9.3 Telecom API Revenue by Region 2016 - 2021
9.3.1 Asia Pacific 1
9.3.2 Eastern Europe
9.3.3 Latin & Central America
9.3.4 Middle East & Africa
9.3.5 North America
9.3.6 Western Europe
10 Technology and Market Drivers for Future API Market Growth
10.1 Service Oriented Architecture
10.2 Software Defined Networks
10.3 Virtualization
10.3.1 Network Function Virtualization
10.3.2 Virtualization beyond Network Functions
10.4 Internet of Things
10.4.1 IoT Definition
10.4.2 IoT Technologies
10.4.3 IoT Applications
10.4.4 IoT Solutions
10.4.5 IoT, DaaS, and APIs
11 Appendix
11.1 Telecom API Definitions
11.2 More on Telecom APIs and DaaS
11.2.1 Tiered Data Focus
11.2.2 Value-based Pricing
11.2.3 Open Development Environment
11.2.4 Specific Strategies
11.2.4.1 Service Ecosystem and Platforms
11.2.4.2 Bringing to Together Multiple Sources for Mash-ups
11.2.4.3 Developing Value-added Services as Proof Points
11.2.4.4 Open Access to all Entities including Competitors
11.2.4.5 Prepare for Big Opportunities with the Internet of Things (IoT)

Figures

Figure 1: Wireless Carrier Assets
Figure 2: Telecom API: Standalone vs. Finished Services
Figure 3: RCS and Telecom API Integration
Figure 4: RCS Revenue Forecast
Figure 5: Business vs. Consumer Telecom API Focus
Figure 6: Enterprise Dashboard
Figure 7: Enterprise Dashboard App Example
Figure 8: Telecom API Value Chain
Figure 9: API Transaction Value by Type
Figure 10: API Transaction Costs (US Cents) 2012 - 2019
Figure 11: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2016 - 2021
Figure 12: Cloud Services and APIs
Figure 13: GSMA OneAPI: Benefits to Stakeholders
Figure 14: AT&T Wireless API Catalog
Figure 15: Verizon Wireless API Program
Figure 16: France Telecom (Orange) APIs
Figure 17: Telefonica APIs
Figure 18: Carrier Internal Use of Telecom APIs
Figure 19: Telecom API Revenue (USD Billions) 2016 - 2021
Figure 20: Telecom API Revenue (USD Billions) by Category 2016 - 2021
Figure 21: Messaging APIs Revenue (USD Billions) 2016 - 2021
Figure 22: LBS APIs Revenue (USD Billions) 2016 - 2021
Figure 23: SDM APIs Revenue (USD Billions) 2016 - 2021
Figure 24: Payment APIs Revenue (USD Billions) 2016 - 2021
Figure 25: IoT API Revenue (USD Billions) 2016 - 2021
Figure 26: API Revenue for Other Categories (USD Billions) 2016 - 2021
Figure 27: Telecom API Revenue (USD Billions) by Region 2016 - 2021
Figure 28: Telecom API Revenue (USD Billions) Asia Pacific 2016 - 2021
Figure 29: Telecom API Revenue (USD Billions) Eastern Europe 2016 - 2021
Figure 30: Telecom API Revenue (USD Billions) Latin & Central America 2016 - 2021
Figure 31: Telecom API Revenue (USD Billions) Middle East & Africa 2016 - 2021 108
Figure 32: Telecom API Revenue (USD Billions) North America 2016 - 2021
Figure 33: Telecom API Revenue (USD Billions) Western Europe 2016 - 2021
Figure 34: Services Oriented Architecture
Figure 35: Growth of Connected Devices
Figure 36: IoT and Future Telecom API Topology
Figure 37: Different Data Types and Functions in DaaS
Figure 38: Ecosystem and Platform Model
Figure 39: Telecom API and Internet of Things Mediation
Figure 40: DaaS and IoT Mediation


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