WebRTC Market

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WebRTC Market by Software, Applications, Services, Solutions, and Devices with Global and Regional Forecasts 2022 – 2027

This report assesses the WebRTC market including features/functionality, use cases, and adoption expectations for enterprise and consumers. The report covers the WebRTC solution landscape with vendor analysis focused on business models for each company/solution. Forecasting provides revenue by categories including solution, service (Implementation, Integration, Consulting, and Maintenance), industry verticals, deployment models, and application. The report contains forecasts for WebRTC devices and users globally and regionally from 2022 to 2027.



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    Description

    Web Real-time Communications (WebRTC) provides a framework, protocols, and API that facilitates real-time interactive voice, video, and data via a Web browser.  The requirement is only a WebRTC-enabled browser (HTML5).  Because WebRTC requires no plug-ins and works natively, it can be implemented and operated very easily on PC’s, laptops, TVs, tablets, smartphones, and wearable devices.  The business drivers for the WebRTC market are many and varied as there are benefits for all industry constituents including:

    • End-users: New User Experience, Service Creation / Service Mash-up
    • Developers: Ease developer burden with a single platform.
    • CSPs: Expansion of market/customers

    WebRTC Market Dynamics

    WebRTC is being applied to all modern and native browsers for virtually all major platforms to support sharing of voice, video, and generic data between peers, allowing developers to create compelling video-and-voice communication solutions. There are numerous use cases of WebRTC, the technology behind certain industry-leading communications and collaboration solutions including Discord, Facebook Messenger, and Google Meet/Hangout.

    Use cases range from advanced video calling apps (such as Skype, Duo, and WhatsApp) and screen sharing to the more basic web apps that can use your microphone or camera. Major drivers for vendor, service provider, and developer adoption are ease of implementation, compatibility with browsers and OS, and free open-source with no need for third-party applications.

    Mind Commerce research indicates that the WebRTC market will usher into the ICT ecosystem a next-generation services ecosystem of communications, applications, content, and commerce.  This study evaluates WebRTC technology, evolving ecosystem, solutions, and applications.   It also addresses the role of value chain partners, WebRTC APIs, enterprise applications, telecom operators, and other CSPs within the evolving ecosystem. We see CRM, communications, and business collaboration applications dominating the WebRTC market for the next five years.

    WebRTC Market Report

    This report assesses the WebRTC market including features/functionality, use cases, and adoption expectations for enterprise and consumers.  The report covers the WebRTC solution landscape with vendor analysis focused on business models for each company/solution. Forecasting provides revenue by categories including solution, service (Implementation, Integration, Consulting, and Maintenance), industry verticals, deployment models, and application. In addition, the report contains forecasts for WebRTC devices and users globally and regionally from 2022 to 2027.

    Additional information

    Published

    2022

    Pages

    141

    Target Audience

    Application Developers, Cloud Computing Companies, Communications Services Providers, Data Analytics Companies, ICT Infrastructure Providers, Managed Services Companies

    License Type

    , , ,

    Select Findings

    • WebRTC will be the RTC platform of choice with the introduction of 5G and the expansion of OTT offerings
    • Cloud-based Communications, Applications, Content, and Commerce (CACC) will benefit greatly from WebRTC
    • WebRTC is a key component of an overall CACC strategy for CSPs as they seek to retain customers and grow revenues
    • CSPs are stumbling with the implementation of RCS, making WebRTC deployment critical as well as partnering with various third parties
    • While WebRTC is table-stakes for CSPs, they also have revenue potential from back-end integration with their most important customers: enterprise
    • Telecom APIs are a key component to overall WebRTC success for the entire value chain as well as leveraging telecom data in a cloud-based DaaS business model

    Companies in Report

    • AddLive
    • Aircall
    • Apizee
    • Artezio
    • Aspect Software
    • AstraQom Canada
    • AT&T
    • Avaya
    • Avhan Technologies
    • Bandwidth
    • BigMarker
    • Bistri
    • Bit6
    • Brook-Pro
    • BrowseTec
    • BT
    • CafeX
    • Call2Friends
    • io
    • Cisco Systems
    • CLX
    • CrunchBase
    • CST
    • Dialogic
    • eFace2Face
    • Ericsson
    • facebook
    • FACEmeeting
    • Flashphoner
    • Frozen Mountain Software
    • Gearcloud Labs
    • it
    • Google
    • Gosign
    • HidashHi
    • hike
    • Hookflash
    • Huawei Technologies
    • IBM Corporation
    • im
    • IVèS
    • Jell Networks
    • Kapelan Medien GmbH
    • Kolk Group
    • Layer
    • Linagora
    • Line
    • Mitel
    • Nex Gen Bits
    • Nexmo
    • NTT Communications
    • Ocean of Dreams
    • OnSIP
    • Oracle
    • Orange
    • Plivo
    • Priologic Software
    • Privatoria
    • Prologic Technologies
    • PubNub
    • QUOBIS
    • Requestec
    • Ribbon Communications
    • Ring Central
    • ShoreTel
    • SightCall
    • SingleComm
    • Snap
    • Syniverse
    • Temasys
    • TokBox Telefonica
    • Tringgr
    • Tropo
    • com
    • Twilio
    • Twinlife
    • Unify
    • Verizon
    • Viber

    Table of Contents

    1.0 Executive Summary
    1.1 Target Audience
    1.2 Companies in Report
    2.0 WebRTC Tech and Market Overview
    2.1 Understanding WebRTC
    2.1.1 WebRTC Features
    2.1.2 WebRTC Advantages
    2.1.3 Peer-to-Peer vs. Browser-to-Browser
    2.1.4 Click to Call
    2.2 Evolution of WebRTC
    2.3 WebRTC Solution Market
    2.4 WebRTC Market Factors
    2.4.1 Growth Drivers
    2.4.2 Market Limitations
    2.4.3 Market Opportunities
    2.5 WebRTC Ecosystem / Value Chain
    2.5.1 Vendors
    2.5.2 Products
    2.5.3 Solutions and Services
    2.5.4 Applications
    2.5.5 Delivery Platforms
    2.5.6 End Users
    3.0 WebRTC Taxonomy
    3.1 WebRTC Technology
    3.1.1 Native Apps vs. WebRTC
    3.1.2 HTML5
    3.1.3 WebRTC and Expansion of Media/Data usage via 4G/LTE
    3.1.4 LTE/4G, RCS, and WebRTC
    3.1.5 Carrier WiFi and WebRTC
    3.1.6 Cloud Communication and WebRTC
    3.1.7 Open Source API and WebRTC
    3.2 WebRTC Architecture
    3.3 WebRTC Functionality
    3.3.1 Voice Calling
    3.3.2 Real Time Messaging
    3.4 WebRTC Enterprise Application
    3.4.1 Customer Facing Enterprise
    3.4.2 In-House Licenses Development
    3.4.3 Application and Security
    3.5 WebRTC API
    3.5.1 Session Description Protocol (SDP)
    3.5.2 Open Real-time Communications API (ORCA)
    3.5.3 WebRTC Security
    3.5.4 Chrome
    3.5.5 Firefox
    3.5.6 Media Stream (getUserData)
    3.5.7 Hookflash
    3.5.8 MediaStream API
    3.5.9 RTCDataChannel API
    3.6 Cloud RTC Platform
    4.0 WebRTC Application Cases
    4.1 Stages of Creation of WebRTC Application
    4.1.1 Getting Started
    4.1.2 Creating Video Audio Calling
    4.1.3 Using Text
    4.1.4 File Sharing
    4.2 WebRTC Applications
    4.2.1 Use of WebRTC in E-learning
    4.2.2 WebRTC in Corporate Meetings
    4.2.3 WebRTC and HTML5 Developments
    4.2.4 WebRTC for the Mobile Applications
    4.3 WebRTC Use Cases
    4.3.1 Customer Care
    4.3.2 Premium Customer Services
    4.3.3 Customer Willingness to Pay for such Premium Services
    4.4 Economics of WebRTC
    5.0 WebRTC Solution Market Forecast 2022 – 2027
    5.1 Global Market Revenue Forecast 2022 – 2027
    5.2 Regional Revenue Forecast 2022 – 2027
    5.2.1 North America Country Wise Revenue Forecast 2022 – 2027
    5.2.2 Western Europe Country Wise Revenue Forecast 2022 – 2027
    5.2.3 APAC Country Wise Revenue Forecast 2022 – 2027
    5.2.4 Eastern Europe Country Wise Revenue Forecast 2022 – 2027
    5.2.5 Latin America Country Wise Revenue Forecast 2022 – 2027
    5.2.6 Middle East & Africa Country Wise Revenue Forecast 2022 – 2027
    5.3 WebRTC Revenue Forecast by Solution and Service 2022 – 2027
    5.4 WebRTC Service Segment Revenue Forecast 2022 – 2027
    5.5 WebRTC Revenue Forecast by Industry Vertical 2022 – 2027
    5.6 Deployment Model Wise Revenue Forecast 2022 – 2027
    5.7 WebRTC Revenue Forecast by Major Application Category 2022 – 2027
    5.8 Global WebRTC Device Forecast 2022 – 2027
    5.9 WebRTC Device Forecast by Region 2022 – 2027
    5.10 Global WebRTC Active User Forecast 2022 – 2027
    5.11 WebRTC Active User Forecast by Region 2022 – 2027
    5.11.1 North America WebRTC Active User Forecast 2022 – 2027
    5.11.2 Western Europe WebRTC Active User Forecast 2022 – 2027
    5.11.3 APAC WebRTC Active User Forecast 2022 – 2027
    5.11.4 Eastern Europe WebRTC Active User Forecast 2022 – 2027
    5.11.5 Latin America WebRTC Active User Forecast 2022 – 2027
    5.11.6 Middle East & Africa WebRTC Active User Forecast 2022 – 2027
    5.12 CSP Driven Global WebRTC Active User 2022 – 2027
    6.0 Role of Telecom Operators and CSPs
    6.1 Carrier Integration
    6.2 Non-Carrier Partnerships
    6.3 Communication Mediator
    6.4 Telecom Value-added Services (VAS)
    6.5 New Business Models and Opportunities
    6.5.1 Telefonica Case Study
    6.5.2 Another Potential for CSPs: WebRTC and Toll-free Calling
    6.6 Telecom API
    6.7 Role of CSPs
    7.0 WebRTC Vendor Landscape
    7.1 Overall Competitive Landscape
    7.1.1 Platform Vendors
    7.1.2 Voice Solution Vendors
    7.1.3 Video Solution Vendors
    7.1.4 Conference Solution Providers
    7.1.5 Telecom WebRTC Carrier
    7.1.6 On-Premise Vendors
    7.1.7 OTT Communication Providers
    7.1.8 Bulk SMS Vendors
    7.1.9 Learning and Development Vendors
    7.2 Alcatel Lucent
    7.2.1 Overview
    7.2.2 Analysis
    7.3 AT&T
    7.3.1 Overview
    7.3.2 Analysis
    7.4 Avaya
    7.4.1 Overview
    7.4.2 Analysis
    7.5 CafeX
    7.5.1 Overview
    7.5.2 Analysis
    7.6 Cisco Systems
    7.6.1 Overview
    7.6.2 Analysis
    7.7 Dialogic
    7.7.1 Overview
    7.7.2 SWOT Analysis
    7.8 Ericsson
    7.8.1 Overview
    7.8.2 Analysis
    7.9 Genband
    7.9.1 Overview
    7.9.2 Analysis
    7.10 Google
    7.10.1 Overview
    7.10.2 Analysis
    7.11 Huawei Technologies
    7.11.1 Overview
    7.11.2 Analysis
    7.12 IBM Corporation
    7.12.1 Overview
    7.12.2 SWOT Analysis
    7.13 Mitel Networks
    7.13.1 Overview
    7.13.2 Analysis
    7.14 Oracle
    7.14.1 Overview
    7.14.2 Analysis
    7.15 Plivo
    7.15.1 Overview
    7.15.2 Analysis
    7.16 QUOBIS
    7.16.1 Overview
    7.16.2 SWOT Analysis
    7.17 Sonus
    7.17.1 Overview
    7.17.2 Analysis
    7.18 Temasys
    7.18.1 Overview
    7.18.2 Analysis
    7.19 TokBox Telefonica
    7.19.1 Overview
    7.19.2 Analysis
    7.20 Twilio
    7.20.1 Overview
    7.20.2 Analysis
    8.0 Future of WebRTC
    8.1 Beyond Voice/Video and Browsers: WebRTC and CDNs
    8.2 Hybrid P2P and Server-based CDN
    8.3 Emerging WebRTC Issues and Opportunities
    8.4 WebRTC Implementation Status
    8.5 WebRTC Applications in Machine Learning and 5G
    9.0 Recommendations
    9.1 Communication Service Providers
    9.2 Social Media Companies
    9.3 Content Providers
    9.4 Application Developers
    9.5 Commerce Providers
    9.6 Infrastructure Providers
    9.7 Device Manufacturers
    10. Appendix
    10.1 Telecom Application Programming Interfaces
    10.2 Introduction
    10.3 Telecom API Overview
    10.3.1 Role and Importance of Telecom APIs
    10.3.2 Business Drivers for CSPs to Leverage APIs
    10.3.2.1 Need for New Revenue Sources
    10.3.2.2 Need for Collaboration with Development Community
    10.3.2.3 B2B Services and Asymmetric Business Models
    10.3.2.4 Emerging Need for IoT Mediation
    10.3.3 Telecom API Categories
    10.3.3.1 Access Management
    10.3.3.2 Advertising and Marketing
    10.3.3.3 Billing of Non-Digital Goods
    10.3.3.4 Content Delivery
    10.3.3.5 Directory and Registry Management
    10.3.3.6 Enterprise Collaboration
    10.3.3.7 IVR/Voice Solutions
    10.3.3.8 Location Determination
    10.3.3.9 M2M and Internet of Things
    10.3.3.10 Messaging and other Non-Voice Communications
    10.3.3.10.1 Text Messaging
    10.3.3.10.2 Multimedia Messaging
    10.3.3.11 Number Management
    10.3.3.12 Payments including Purchaser Present Verification
    10.3.3.13 Presence Detection
    10.3.3.14 Real-time Communications and WebRTC
    10.3.3.15 Subscriber Identity Management
    10.3.3.16 Subscriber Profile Management
    10.3.3.17 Quality of Service Management
    10.3.3.18 Unified Communications and UCaaS
    10.3.3.19 Unstructured Supplementary Service Data
    10.3.3.20 Unwanted Call Management and Robo Calls
    10.3.3.21 Voice/Speech
    10.3.4 Telecom API Business Models
    10.3.4.1 Three Business Model Types
    10.3.4.1.1 Model One
    10.3.4.1.2 Model Two
    10.3.4.1.3 Model Three
    10.3.4.2 The Asymmetric Business Model
    10.3.4.3 Exposing APIs to Developers
    10.3.4.4 Web Mash-ups
    10.3.5 Segmentation
    10.3.5.1 Users by Segment
    10.3.5.2 Workforce Management
    10.3.6 Competitive Issues
    10.3.6.1 Reduced Total Cost of Ownership
    10.3.6.2 Open APIs
    10.3.6.3 Configurability and Customization
    10.3.7 Applications that use APIs
    10.3.8 Telecom API Revenue Potential
    10.3.8.1 Standalone API Revenue vs. API enabled Revenue
    10.3.8.2 Telecom API-enabled Mobile VAS Applications
    10.3.8.3 Carrier Focus on Telecom API’s for the Enterprise
    10.3.9 Telecom API Usage by Industry Segment
    10.3.10 Telecom API Value Chain
    10.3.10.1 Telecom API Value Chain
    10.3.10.2 How the Value Chain Evolves
    10.3.10.3 API Transaction Value Split among Players
    10.3.11 API Transaction Cost by Type
    10.3.12 Volume of API Transactions

    Figures

    Figure 1: WebRTC Framework
    Figure 2: WebRTC Value Chain / Ecosystem (from Vendor to End User)
    Figure 3: WebRTC Architecture
    Figure 4: Video Calling using WebRTC Applications
    Figure 5: WebRTC Global Market Revenue 2022 – 2027
    Figure 6: WebRTC Market Revenue by Region 2022 – 2027
    Figure 7: WebRTC Market Share by Region 2022 – 2027
    Figure 8: North America Revenue by Country 2022 – 2027
    Figure 9: Western Europe Revenue by Country 2022 – 2027
    Figure 10: APAC Revenue by Country 2022 – 2027
    Figure 11: Eastern Europe Revenue by Country 2022 – 2027
    Figure 12: Latin America Revenue by Country 2022 – 2027
    Figure 13: Middle East and Africa Revenue by Country 2022 – 2027
    Figure 14: WebRTC Revenue Forecast Solution vs. Service 2022 – 2027
    Figure 15: WebRTC Market Share Solution vs. Service Vertical 2022 – 2027
    Figure 16: WebRTC Revenue by Service Segment 2022 – 2027
    Figure 17: WebRTC Revenue by Industry Vertical 2022 – 2027
    Figure 18: WebRTC Revenue by Deployment Model 2022 – 2027
    Figure 19: WebRTC Revenue by App Category 2022 – 2027
    Figure 20: Global WebRTC Enabled Device 2022 – 2027
    Figure 21: WebRTC Enabled Device by Region 2022 – 2027
    Figure 22: WebRTC Enabled Device Share by Region 2022 – 2027
    Figure 23: Global WebRTC Active User 2022 – 2027
    Figure 24: WebRTC Active Users by Region 2022 – 2027
    Figure 25: WebRTC Active Users Share by Region 2022 – 2027
    Figure 26: WebRTC Active Users North America 2022 – 2027
    Figure 27: WebRTC Active Users Western Europe 2022 – 2027
    Figure 28: WebRTC Active Users APAC 2022 – 2027
    Figure 29: WebRTC Active Users Eastern Europe 2022 – 2027
    Figure 30: WebRTC Active Users Latin America 2022 – 2027
    Figure 31: WebRTC Active Users ME & Africa 2022 – 2027
    Figure 32: Carrier Driven Global WebRTC Active Users 2022 – 2027
    Figure 33: WebRTC and IMS Integration Structure
    Figure 34: New Business Model in WebRTC Carrier Ecosystem
    Figure 35: WebRTC Vendor Competitive Landscape
    Figure 36: Avaya WebRTC Ecosystem Diagram
    Figure 37: Ribbon Communications Gateway
    Figure 38: Oracle WebRTC Session Controller
    Figure 39: Sippo WebRTC Application Controller Diagram
    Figure 40: WebRTC Progress by Browser Type
    Figure 41: WebRTC at the Center of Coms, Apps, Content, and Commerce
    Figure 42: Communication Service Provider Assets
    Figure 43: Next Generation CSP Assets driving Telecom API Usage
    Figure 44: RCS and Telecom API Integration
    Figure 45: Enterprise Dashboard
    Figure 46: Enterprise Dashboard App Example
    Figure 47: Telecom API Value Chain
    Figure 48: API Transaction Value by Type
    Figure 49: Volume of API Transactions for a Tier 1 Carrier 2022 – 2027

    Tables

    Table 1: WebRTC Markets 2022 – 2027
    Table 2: Web Real-time Communications Components 2022 – 2027
    Table 3: Web Real-time Communications Software Applications 2022 – 2027
    Table 4: Web Real-time Communications Software Enterprise Applications 2022 – 2027
    Table 5: Web Real-time Communications Software IoT Applications 2022 – 2027
    Table 6: Web Real-time Communications Software Smart Home Applications 2022 – 2027
    Table 7: Web Real-time Communications Software Smart Healthcare Applications 2022 – 2027
    Table 8: Web Real-time Communications Software Smart Industry Applications 2022 – 2027
    Table 9: Web Real-time Communications Software for Social Media Applications 2022 – 2027
    Table 10: Web Real-time Communications Software Deployment 2022 – 2027
    Table 11: Web Real-time Communications Software by Devices 2022 – 2027
    Table 12: Web Real-time Communications Software by Services 2022 – 2027
    Table 13: Web Real-time Communications Software by Professional Services 2022 – 2027
    Table 14: Web Real-time Communications Software by Managed Services 2022 – 2027
    Table 15: Web Real-time Communications Software by Industry 2022 – 2027
    Table 16: Web Real-time Communications Software by Region 2022 – 2027

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