Understanding and Capitalizing Upon Telecom APIs for Communications Enabled Applications




Published: May 2015   Pages: 75
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Overview:

Application Programming Interfaces (API) are a fundamentally recognized term in all IT centric industries. All types of enterprises, it seems, from web-based merchants and service providers through to more traditional retailers and media companies, are today using APIs to allow them to collaborate more closely with external partners such as application developers and third-party service providers. 

The mobile communications industry is no different in this respect. Carriers worldwide are recognizing that collaborating with partners using APIs can be used to generate new sources of revenue, drive innovation, increase competitiveness and retain and attract new customers.  Carriers have a vast array of assets they can leverage to drive incremental revenues. When these assets are integrated within innovative applications, they strengthen the value of the application and the end-user experience.

Target Audience:

  • Regulatory and Policy Groups
  • Exporters, Importers and Traders
  • Business and Financial Institutions
  • Associations and Technology Groups
  • Corporate and Institutional Investors
  • Government and International Bodies
  • Lawyers, Bankers, Libraries, Embassies
  • Patent Offices and Technology Executives
  • Venture Capitalists, Consultants and more
  • Management Consulting and Advisory Firms

Table of Contents:

1 Executive Summary 6
2 Telecom API Overview 7
2.1 Defining Network APIs 7
2.2 Why Carriers are Adopting Telecom Network APIs 9
2.2.1 Need for New Revenue Sources 9
2.2.2 B2B Services and Asymmetric Business Models 10
2.3 Telecom Network API Categories 11
2.3.1 Web Real-time Communications (WebRTC) 11
2.3.2 SMS and RCS-E 13
2.3.3 Presence 13
2.3.4 MMS 14
2.3.5 Location 14
2.3.6 Payments 14
2.3.7 Voice/Speech 14
2.3.8 Voice Control 14
2.3.9 Multimedia Voice Control 14
2.3.10 M2M 15
2.3.11 SDM/Identity Management 15
2.3.12 Subscriber Profile 15
2.3.13 QoS 15
2.3.14 ID/SSO 15
2.3.15 Content Delivery 15
2.3.16 Hosted UC 16
2.3.17 Directory 16
2.3.18 Number Provisioning 16
2.3.19 USSD 16
2.3.20 Billing of Non-Digital Goods 16
2.3.21 Advertising 17
2.3.22 Collaboration 17
2.3.23 IVR/Voice Store 17
2.4 Telecom Network API Business Models 17
2.4.1 Two-Sided Business Model 18
2.4.2 Exposing APIs to Developers 18
2.4.3 Web Mash-ups 18
2.5 Segmentation 19
2.5.1 Users by Segment 19
2.5.2 Workforce Management 19
2.6 Competitive Issues 19
2.6.1 Reduced TCO 20
2.6.2 Open APIs 20
2.6.3 Configurability 20
2.6.4 Telecom API-enabled Mobile VAS Applications 21
2.6.5 Carrier Focus on Telecom API’s for the Enterprise 25
2.7 Telecom Network API Usage by Industry Segment 31
2.8 Telecom Network API Value Chain 31
3 API Aggregation 34
3.1 The Role of API Aggregators 34
3.2 Total Cost Usage for APIs with Aggregators 34
3.2.1 Start-up Costs 35
3.2.2 Transaction Costs 35
3.2.3 Ongoing Maintenance/Support 35
3.2.4 Professional Services by Intermediaries 35
3.3 Aggregator API Usage by Category 36
3.3.1 An LBS Case Study: LOC-AID 36
3.3.2 Aggregation: Intersection of Two Big Needs 36
3.3.3 The Case for Other API Categories 37
3.3.4 Moving Towards New Business Models 38
4 Telecom API Enabled App Use Cases 39
4.1 Monetization of Communications-enabled Apps 39
4.1.1 Direct API Revenue 39
4.1.2 Data Monetization 40
4.1.3 Cost Savings 40
4.1.4 Higher Usage 40
4.1.5 Churn Reduction 41
4.2 Use Case Issues 41
4.2.1 Security 41
4.2.2 Interoperability 41
5 Technology and Market Drivers for Future API Market Growth 43
5.1 Service Oriented Architecture (SOA) 43
5.2 Software Defined Networks (SDN) 46
5.3 Virtualization 47
5.3.1 Network Function Virtualization (NFV) 49
5.3.2 Virtualization beyond Network Functions 52
5.4 The Internet of Things (IoT) 53
5.4.1 IoT Definition 53
5.4.2 IoT Technologies 56
5.4.3 IoT Applications 73
5.4.4 IoT Solutions 74
5.4.5 IoT, DaaS, and APIs (Telecom and Enterprise) 74

Figures

Figure 1: Wireless Carrier Assets 8
Figure 2: RCS and Telecom API Integration 22
Figure 3: RCS Revenue Forecast 24
Figure 4: Business vs. Consumer Telecom API Focus 27
Figure 5: Enterprise Dashboard 28
Figure 6: Enterprise Dashboard App Example 29
Figure 7: Telecom Network API Value Chain 32
Figure 8: Services Oriented Architecture 44
Figure 9: Growth of Connected Devices 60
Figure 10: IoT and Telecom API Topology 78


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