MVNO Business Plan




Published: September 2017   Pages: 159
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This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements.

Eligible companies will receive an additional report of their choice a no additional charge. Contact us to learn more.

All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

People interested in this will also be interested in MVNO Business Plan with Financial Modeling Spreadsheet

Target Audience:

While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups:

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents:

Mobile Virtual Network Operator (MVNO) Business Plan

1. EXECUTIVE SUMMARY 
A. THE BUSINESS 
B. THE STRATEGY 
C. THE MARKET 
D. THE MANAGEMENT 
E. THE FINANCIALS 
F. THE COMPANY MISSION 
G. THE CRITERIA OF MVNO 
H. EXCEPTIONS 
2. THE BUSINESS 
A. REQUIREMENT ANALYSIS 
B. DESCRIPTION OF SERVICES 
C. TARGET MARKET 
D. SERVICES OFFERED – PRIMARY REVENUE DRIVERS 
E. POTENTIAL FUTURE SERVICES – ALTERNATIVE REVENUE SOURCES 
F. DISTRIBUTION, PURCHASING AND REFILLS 
G. STARTER PACKAGE 
H. HANDSETS AND HARDWARE 
I. GSM SYSTEM AND THE SIM-CARD 
J. THE WEB-SITE AND CUSTOMER INTERFACE 
K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE 
L. BACK-OFFICE AND CUSTOMER CARE 
M. THE NETWORK OPERATOR 
N. REGULATORY 
O. CHURN 
3. THE OPPORTUNITY 
A. OPPORTUNITY 
B. STRATEGY 
C. PROVISIONING AND MANAGEMENT 
D. INFRASTRUCTURE 
E. MULTI-IMSI APPROACH
F. MULTI-NETWORK VPN 
G. SECURITY AND CONTROL 
H. FORECAST 
4. THE MARKET 
A. US WIRELESS MARKET 
B. PREPAID MARKETS 
C. WHOLESALE 
D. NEGOTIATION VECTORS 
E. ANALYSIS ON SETUP COST 
F. TERMINAL USAGE AND CONTROL 
G. NETWORK USAGE AND CONTROL 
5. MARKETING PLAN 
A. GENERAL OVERVIEW 
B. MARKETING IDEAS 
C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS 
D. PARTNERING AND CO-BRANDING 
E. LOYALTY PROGRAM 
F. MIGRATION STRATEGY 
6. FINANCIAL OVERVIEW 
A. REVENUE STREAMS & COST CONSIDERATIONS 
B. REVENUE GROWTH 
C. FINANCIAL PROJECTIONS 
D. FUNDING 
E. EXIT STRATEGY 
7. EXTENSIONS AND UPGRADES 
A. SELECTION CRITERIA 
B. TECHNICAL REQUIREMENTS 
C. OTHER FACTORS 
8. POTENTIAL MARKET SEGMENTS (AD. 1) 
9. THE MANAGEMENT TEAM AND PARTNERS (AD. 2) 
A. MANAGEMENT 
B. BOARD OF ADVISORS AND PARTNERS 
A. PARTNERS 
10. COMPETITION (AD. 3) 
A. GENERAL OVERVIEW 
B. PREPAID PLAYERS 
B. SWOT ANALYSIS 
C. PREPAID COMPETITION ANALYSIS 
EUROPE VS. UNITED STATES (AD. 4) 
C. GENERAL OVERVIEW 
11. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW (AD. 5) 
A. GENERAL OVERVIEW 
B. GLOBAL OVERVIEW AND FORECAST 
C. MVNO DRIVE IN EUROPE 
D. MVNO DRIVE IN AMERICA 
E. MVNO DRIVE IN MIDDLE EAST 
F. MVNO DRIVE IN ASIA PACIFIC 
12. CASE STUDIES (AD. 6) 
13. CONCLUSIONS 
14. APPENDIX 
A. CELLULAR OPERATOR ORGANIZATION STRUCTURE 
B. INITIATING CONTACT WITH MNOS 
C. ESTABLISHING A STRATEGY 

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators

INTRODUCTION 
1.1. The MVNO Landscape 
1.2. MVNO Background 
1.3. MVNO Technology Options 
2. WHOLESALE MODELS 1
2.1. Cost Plus Model 
2.1.1. Cost Plus Rate Sheet 
2.2. Retail Minus Model 
2.2.1. Straight Retail Minus 
2.2.2. Benchmark Retail Minus 
2.2.3. Retail Minus Rate Sheet 
2.3. Interconnect 
2.4. Wholesale Incentives 
3. INVOICING AND RECONCILIATION 
3.1. Invoice Dispute Process 
3.1.1. Sample Invoice 
4. ENVIRONMENTAL CONSIDERATIONS 
4.1. Macro Environmental Analysis 
4.2. Micro Environment Analysis 
5. RECOMMENDATIONS 
5.1.1. Knowledge and Expertise 
5.1.2. Technology Solution 
5.1.3. HNO MVNO Rate Structure 
5.1.4. HNO Services List 
6. NEGOTIATION TACTICS 
6.1.1. Tell them What they Want to Hear 
6.1.2. Start High 
6.1.3. Contract Clauses 
7. CONCLUSIONS 

FIGURES

Figure 1- MVNO Technology Options 
Figure 2 – Wholesale Charges for Network Activity using the Cost Plus Model 
Figure 3- Segments Diagram 
Figure 4- Wholesale Charges for Network Activity using the Retail Minus Model 
Figure 5 – Calculating the straight Retail Minus 
Figure 6 - Calculating the Benchmark Retail Rate 
Figure 7- Calculation for Wholesale Rate 
Figure 8- Interconnect Charging 
Figure 9 – Wholesale Rate Variance Calculation with Interconnect Consideration 
Figure 10 - Example MNO MVNO Commercial Relationship 
Figure 11- Sample Wholesale Invoice Page One 
Figure 12 - Sample Wholesale Invoice Page Two 

MVNO, MVNE and MNO Service Level Agreement (SLA)

INTRODUCTION 
WHAT IS A SERVICE LEVEL AGREEMENT
WHY IS IT IMPORTANT TO HAVE AN SLA? 
SLA’S IN THE MVNO WORLD 
SAMPLE SERVICE LEVEL AGREEMENT
MVNO Billing through Wholesale Line Rental 
1. Review 
2. Dispute Resolution 
3. Metrics 
4. Definitions 
4.5. Unconfirmed Clear 
4.7. Confirmed Clear Permanent 
4.8. Parked Time 
4.9. Establishment of Contact Points 
4.10. Reoccurring faults 
4.11. Fault escalation 
5. Fault Escalation Process 
6. SLA Schedule 
Appendix 1- Exclusions 
Appendix 2- Guidelines for Payment of Penalty Credits 
Appendix 3 - Parked Time 
Appendix 4 - General Dispute Process 
Appendix 5 - Wholesale Usage Invoicing and Dispute Process 


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