Augmented Reality



Augmented Reality

Augmented Reality (AR) represents a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input that enriches the user’s perception of the real world. Although AR is often perceived to be in the visual domain (video, graphics, etc.), it also includes sound and touch as well as data such as presence and location information.

One of the industry adoption areas for AR is connected vehicles as AR can enhance automobile services including information, entertainment, security and safety. A see-through heads up display vehicle augmented reality system will be of value to drivers as an augmentation of the real-world.  This will include a view of the real-world with an overlay of augmented information such as navigation routes, destination, pedestrian, obstacles on the road, and more.

Closely related to AR, but not exactly the same thing, Virtual Reality focuses on virtual experience through realistic interaction with 3D content presented in a digitally generated space. VR and AR are both considered Immersive Technologies.

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